Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. Don’t just focus on your sale numbers, but the lifespan of your campaign. Design new campaigns by using strategies that have been successful in the past. When conducting a mobile marketing campaign, you must provide a link to your website for smart phone and tablet users, and also your mobile website to accommodate users of older cell phones. However, if your website uses Flash, you need to be sure your links only lead to your mobile site.
Using Multimedia Messaging Service, otherwise known as MMS, you can send out coupons or customer loyalty rewards. You can send promotional codes in the coupons. You can link these codes with a mobile site that has uses a unique tracking code. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.
The thought of using mobile marketing can be both exciting and intimidating at the same time, especially if you have little to no previous experience in doing so. Use this article to help you get a good background both on what it is and how to best use it.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. If using SMS, beware of mobile device notification systems if you’re using SMS improperly. You can create a privacy issue. Make sure to avoid this by letting your customers choose if they want to receive any SMS marketing adds from you, and let them know exactly how many texts they will get. If you go over your stated limit, customers may feel you are dishonest.
Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium. Be short and concise with your SMS messages for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your messages, make sure they are commonly accepted and make sense to your customers.
Instead of using shared short codes, purchase dedicated ones. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. After a while, people will make a connection between the code and your company. It isn’t that big of a price to pay for potentially avoiding legal problems. If code sharing companies abuse the system, you might get into trouble as well.
Mobile marketing is controversial. Businesses view everything differently and market differently. A method that works for one business may be useless to the other. Use the tips from this article to start experimenting and find your own marketing success.